Stonegate, owner of over 4,000 UK pubs, including some of the country’s most well known brands like Slug & Lettuce and Yates bars, have announced that they are rolling out a new ‘dynamic’ surcharge pricing scheme that will see flexible prices at some 800 of their sites across the country. The new system, which some are calling ‘a happy hour in reverse’, will see drinkers charged more at busy times with signs in venues set to inform customers when surge pricing is in place.
Contentious? What do you think?
